Company: KOGL
Product: cosmetics
Idea: The aim of that project was to create strong branding of professional cosmetics for damaged hair care. Short, simple and easy to remember name was invented. Little graphic element above letter ‘O’ is supposed to resemble a crown or bushy shag. KOGL pronounced as “kogel” sounds similar like the name of well known sweet pudding made of raw eggs. Treatment with KOGL cosmetics is supposed to make your hair healthy and beautiful. Dominant logo next to delicate, slightly ‘ruffled’ typography, was enhanced by subtle colors which symbolize natural ingredients used
in KOGL cosmetics manufacturing.

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